Explore the 2 Latest Facebook Updates of 2023
In the evolving world of social media, Facebook remains at the forefront, constantly introducing new features and updates to enhance user experience and provide better opportunities for businesses to connect with their audience. As we dive into 2023, Facebook continues to evolve, bringing forth two exciting updates that have the potential to impact your social media strategy. In this blog post, we will explore the two latest Facebook updates of 2023, shedding light on how they can benefit your business and help you stay ahead in the competitive digital landscape. So, let’s delve into these updates and discover how they can revolutionize your Facebook marketing game.
1. Subscriptions for creators.
The first on our list of Facebook updates aren’t necessarily new; those were launched in 2020. But just to recap what they are,
Facebook says, “Subscriptions allow your audience to up-level their support for you and your work.
You receive consistent, predictable monthly earnings, and your subscribers become easily identifiable, helping you connect more deeply with your audience. Thank your audience by deciding to add additional benefits as part of your subscription, like subscriber-only Lives, special discounts or a subscriber-only group. Tailor the supporter experience in a way that’s authentic to your brand, style, and community!”
Now the update is three-fold:
a. Creators can now create and use personalized links to promote subscriptions.
b. Creators are gaining access to new metrics that will help them better understand:
- how much they’re earning,
- the source of each sale, and
- an estimate of how much they’ll have to pay in taxes and fees.
c. Creators can now download email lists of new subscribers who have agreed to share this information.
Now this one is huge, especially given all the iOS updates in the last year.
And that’s because this means you can take all of your subscribers who agree to share their email…
…and store their info in whatever email marketing software you use.
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Thus, giving you access to contact them and market to them outside of the Facebook platform.
So, where Facebook now lacks in tracking, you can pick it back up by just downloading the email list of your subscribers.
All without having to pay for a lead generation campaign.
Now if you want to learn how to run Facebook lead ads, then better read this post.
2. Facebook removed a lot of targeting options.
What’s happening is that in January of this year, Facebook started the process of removing certain targeting options.
Facebook said, “we will remove Detailed Targeting options that relate to topics people may perceive as sensitive…
…such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.”
So, if you had a really successful Facebook ad campaign in 2021, the same targeting options that made that ad successful may not be available anymore.
Keep in mind it’s not just 20 or 30 targeting options being removed, it’s thousands.
To further clarify, Facebook said:
“It is important to note that the interest targeting options we are removing are not based on people’s physical characteristics or personal attributes…
…but instead on things like people’s interactions with content on our platform.”
So an example they give is that you won’t be able to target people who have an interest in “Lung cancer awareness” or “World Diabetes Day” anymore.
The volume of targeting options being removed is what’s raising alarm to business owners who depend on Facebook ads for sales.
The world of social media marketing is constantly evolving, and staying up-to-date with the latest Facebook updates is essential for businesses to thrive in the digital landscape. In this blog post, we explored two significant updates that Facebook introduced in 2023, highlighting their potential impact on your social media strategy. There is a wealth of other marketing information available that can help your business grow. Stay connected with QSale for more informative blogs. If you’d like to discuss digital marketing or POS solutions for your business, please reach out to us at +974 3098 0001.
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